How Axamo supported Flosum’s $30M+ ARR growth through Webflow migration & an End-to-End redesign.

Flosum approached us at a point where their growth had outpaced their existing site, and the risk of losing years of accumulated SEO equity during migration became a real concern.

Their WordPress setup was no longer sustainable at scale, and their structure, performance, and content system needed to migrate into Webflow without disrupting
traffic.

Before design, we worked closely with Flosum’s product managers and engineers to understand how the platform is used, how content supports complex workflows, and where users experience friction. This guided how we migrated and rebuilt existing assets through our Site-To-Close™ system.

We rebuilt the site to handle 200+ pages, introduced reusable UI components that improved usability, prototypes were developed at scale to validate decisions before implementation.

The mass migration to Webflow was structured in detail to retain SEO performance while creating a system built for long-term scale.

The new site launched after a full redesign in Webflow, giving Flosum a scalable and maintainable asset that could keep pace with the growth of both the company and its content.

200+ pages were migrated without disruption, organic SEO visibility increased 2.2x, and the new Webflow site, built on our GrowthBuild™ framework, supported Flosum’s growth from ~$18M to $30M+ ARR since our Oct ’24 partnership.